Folk Strategies – Website

Folk.
Inspired by people.

Folk is a strategy agency specializing in the development of solutions to connect with people and influence their behavior.

We wanted to design a fun and colorful website that puts the human side forward. That’s why we created a photo slider on the homepage featuring the friends and families of Folk studio. Giving sense to their tagline “Folk, inspired by people”. Created at Phoenix, the Creative Studio.

folkstrategies.com

The
masking-frame

Folk’s branding being based on the frame (since Folk helps and surrounds their customers through the entire strategic process), we wanted their website to support this same concept. This is why we used the frame as a graphic element framing and unveiling the content of the site. Especially on the homepage, where the frame serves as a mask to see either the textual content or the photographic content. The site uses an original colour palette that recalls the glowing personality of the two founding members of the company.