Hacker Pschorr – Branding & Packaging
H A C K E R – P S C H O R R
Heaven in Bavaria.
Since our extensive redesign, the traditional Bavarian brand
Hacker-Pschorr features a new look – with revised labels and
packages, more sky and more Bavaria.
C R E D I T S
Customer: Hacker-Pschorr Bräu GmbH
Creative Management: Volkmar Weiss
Creative Direction: Volkmar Weiss
Art Direction: Sophie Juren, Kevin Nowak
Graphic Designer: Kevin Nowak, Jennifer Fiala
Illustration: Denis Mujakovic
Text: Matthias Alber
Portfolio-Photography: Aaron Jiang
Account Director: Tom Frenner
Project Management: Julia Müller, Michael Sammer
Creative Management: Volkmar Weiss
Creative Direction: Volkmar Weiss
Art Direction: Sophie Juren, Kevin Nowak
Graphic Designer: Kevin Nowak, Jennifer Fiala
Illustration: Denis Mujakovic
Text: Matthias Alber
Portfolio-Photography: Aaron Jiang
Account Director: Tom Frenner
Project Management: Julia Müller, Michael Sammer
Hacker Pschorr – Branding & Packaging
