PEACEBIRD × LxU New Year Gift Box
Happy Chinese New Year
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PEACEBIRD × LxU
Have you ever seen a dragon taking bubble bath and a phoenix disco dancing?
This Chinese New Year, Peace Bird invited LxU to create a gift box for the young generation in our style, redefining traditional Chinese symbols like dragon and phoenix. Therefore, we used good weather, good living and good friends to present the prosperity brought by dragon and phoenix, in responding to calendar, couplets and red packet in the box.
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朋友新年好，见过泡澡的龙和蹦迪的凤吗？
今年新春太平鸟男装找到 LxU，希望以 “太平盛世·龙凤呈祥” 为主题联名推出一款新春礼盒，用年轻一代的眼光和我们擅长的创作风格，为这些中国传统文化中最重要的意象赋予新意。
我们将太平盛世解读为风调雨顺、安居乐业、朋友多多三个角度，分别对应礼盒中的月历、春联、红包三件物品；为龙凤创造出具有现代感的形象，通过各种场景中的互动演绎出太平盛世欢乐新年的景象，最终形成了新春礼盒。
· cloth wrapping ·
· box ·
· good weather calendar ·
· good living couplets ·
· good friends red packet ·
· T shirt ·
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Client – PEACEBIRD MEN
Creative Agency – LxU
Project Director – 李雨/Levi
Art Director – 魏婷婷/Una & 高蕴/GaoYun
Account Manager – 滕阳/Yang
Creative & Planning – 刘惠/llz & 陈晓彤/Mabel
Design & Illustration Lead – 华原媛/O
Design & Illustration – 刘子航/Redrum
3D Animation – 张思杰/Sijie & 岳昕宇/ShouZhang
Copy – 王邻尧/Linyao
PEACEBIRD × LxU New Year Gift Box