The North Face

Winter 2017

Mountain peaks and the dead of winter is where The North Face finds its home. Our work for the 2017 Winter season exemplifies The North Faces’s relationship with the unrelenting challenges that the season provides. Combining bold type with stunning imagery from the likes of Jimmy Chin and Tim Kemple, we’ve created an expression that reflects the beautiful and dynamic nature of our frozen worlds. Product photography that highlights the materials and technology designed to ward off the elements and inspire confidence for all the explorations yet to come.

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Studio: Hybrid Design / Hybrid-Design.com
Executive Creative Direction: Dora Drimalas

Creative Direction: Brett Newman

Design: David Weber, Patchara Charoensiri