roku decor.
Roku Decor.
As a branch of Roku company, Roku decor is the accesible, practical, well-designed furniture and accessories line. Roku company needed to create a significant difference for their customers between their two lines, Roku black and Roku decor. For this identity we needed a more vibrant young approach that spoke directly to the target. Our solution was to create an icon system that could categorize each of the products and also be part of the brand. The color palette is a vivid orange mixed with gray and black, that can easily be taken over by the brand. For the logo, we made a costume san serif typeface with a friendly vibe.
As a branch of Roku company, Roku decor is the accesible, practical, well-designed furniture and accessories line. Roku company needed to create a significant difference for their customers between their two lines, Roku black and Roku decor. For this identity we needed a more vibrant young approach that spoke directly to the target. Our solution was to create an icon system that could categorize each of the products and also be part of the brand. The color palette is a vivid orange mixed with gray and black, that can easily be taken over by the brand. For the logo, we made a costume san serif typeface with a friendly vibe.
roku decor.