Traditional Chinese Medicine Packaging

Traditional Chinese Medicine is an old and historic way of treating disease and illness. However, millennials in Singapore think TCM is too traditional and difficult to understand. So one of the leading TCM company in Singapore, Eu Yan Sang wanted to engage more to millennials by giving a modern touch upon TCM. The secondary packaging is inspired from typical TCM clinic medicine organiser, and the primary packaging was design to indicate the symptoms by body heat which TCM diagnosis way.