Coffee First
About Coffee First is a chain of coffee shops launched in Moscow. Atmospheric place, which is designed to brighten up leisure and enjoy a variety of coffees, a little snack and spend time with friends. The visual identity is based on an abstract, but informative graphic symbol in which the image of the milk pattern in coffee, steam, hands, and even letters from the name and number one can be read. In addition to the concept, an adaptive slogan was developed that will make the advertising company more diverse and brand image materials. Substituting just one word will change the meaning, in which coffee comes first, and then everything else.
Task Naming / Slogan / Logotype / Visual Identity / Style Pack (typography, color palette, patterns, photo style, key visuals, pictographics, etc.) / Print elements / Entry group / Outdoor signboard / Interior style / Floor plan
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Coffee First